With the world evolving into EV cars now, Audi has come up with an electric concept car, the Audi e concept 764-HP Electric Wagon, that will only be available in the Chinese automobile market.
China is a leading player in the rapidly evolving EV market. It remains the world’s largest automotive market and has emerged as an important strategic platform for both the demand and manufacturing aspects of EV development. This is why Audi has decided to launch a new brand specifically for China.
In this blog, we will give you all the important details of Audi’s new brand, new concept car, and what this will mean for the Chinese market.
A New Brand Of Audi
Audi is one of the world’s most recognized global automobile companies, founded in Germany with innovative engineering, luxury design, and performance excellence. It has been able to stand out as a leader in the luxury automotive sector due to its legacy of luxury with speed.
Since electric cars have begun to take over the global automobile industry, Audi has also taken the initiative to lean into a more electrical concept, ditching gasoline cars. The strategies of this manufacturing company in the future focus on increasing its electric lineup, using more modern technology, including autonomous driving and smart connectivity, and sustainable production.
Audi has been providing the Chinese market with sedans and SUVs since the 1980s. With their initiative of going electric, they have decided to launch a sub-brand in China, which is specifically only for China and will also be called AUDI but with capital letters.
This brand is going to be a collaboration of Audi’s automaker with the Chinese developer SAIC and is set to be launched in mid-2025. The company also ditches its 4-ring logo and will display “AUDI.” This sub-brand is created with the purpose of targeting and meeting Chinese buyers’ needs and demands.
Chinese customers go for battery cars with high technology involving a lot of screens and features, which is why Audi had to come up with a new electric concept car in 2025 for the launch of this brand.
For the start of this launch, AUDI has come up with the concept of a wagon-style car. Later on, AUDI will produce all types of cars, from coupes to sedans to SUVs.
What is the Audi E Concept?
The Audi e-concept car is a daring vision of the future, demonstrating Audi’s imaginative, eco-friendly, and high-performance electric car. The e-concept car, with its amazing appearance that combines aerodynamic elegance and modern aesthetics, represents the next generation of electric vehicles.
Teams from Germany and China will work together to build this car. Audi made sure this car features the latest technology, such as enhanced autonomous driving capabilities, smart connection, and an intuitive user interface, resulting in a pleasant driving experience that Chinese drivers mostly seek.
It is a symbol of the brand to present how this car can precisely combine sustainability with the performance and luxury that Audi is known for. The e-concept car by Audi exemplifies the brand’s vision for the future, where new creative concepts and luxury come with a side of environmental responsibility.
This car is made with the vision to meet the demands of Chinese buyers and expand Audi’s expenditure in the Chinese market. This e-concept car will be a part of the new sub-brand AUDI that is soon set to launch. This will also only be for sale in China and nowhere else in the world.
This AUDI car is nothing like the other EVs, such as the Polestar or BMW Gran Coupe. This EV has a 100-kWh battery that can fast charge in 10 minutes and deliver 370 km (about 230 miles) of range.
Otherwise, on a full charge, the Audi e-concept 764 hp electric wagon range is about 700 km (about 435 miles), which is better than most EVs or even hybrids that provide high gas mileage. It has two electric motors located on the front and rear axles. With its powerful battery, this vehicle can go from 0-62 mph in just 3.6 seconds, which is quite impressive and outstanding for an EV, other than the Lucid Air, of course.
Audi released this concept in front of the world on November 7th 2024 in Shanghai, along with the introduction to their new sub-brand.
Appearance
The Audi electric concept car is a Sportback that measures 192 inches long, 57 inches tall, and 78 inches wide and has a 116-inch wheelbase. The look this car carries is not like those spaceship looking cars; rather, it has a minimalist yet elegant design with round wheel arches and graphic lighting that wraps around at both ends. The roof is fully covered with glass.
The front and back of this concept car also feature an LED display strip that displays the company’s name, “AUDI.” The exterior and interior designs have been made keeping in mind Chinese clients and making sure that technologies onboard are modern and up-to-date.
Meanwhile, the interior includes a perfect modern design, luxury, and advanced technology that brings a great deal of immersion and comfort to the driving experience. The cabin is a very minimalist yet sophisticated design.
The interior has premium materials like sustainable leather and other finishes to keep the luxury standard while ensuring the environmental responsibility commitment by Audi. The inside also includes illuminated wood and microfiber accents.
There is a generous amount of space, especially for passengers, with thoughtful seating arrangements to provide comfort and a modern design. There are other features, such as ambient lighting, customized settings, and high-tech controls, available that create and allow a very peaceful, yet connected environment.
Features & Technology
On the technological side, the inside features a curved pillar-to-pillar 4K touchscreen that provides entertainment, connectivity, driver information, and the view of the digital exterior mirrors that are embedded in this screen. This is something that will attract Chinese customers who are exactly after a feature like this in a vehicle.
This car also introduces a new operating system called the AUDI OS that provides a smooth digital experience for the driver and passengers. This system includes features like AI-powered assistance, smart controls, and a touch-sensitive bar.
The apps and the infotainment system can also be accessed with facial recognition. A fun little feature that AUDI decided to add is an AI avatar that acts as a personal assistant for the driver and displays in the center. The avatar can be accessed through touch or voice commands and engages with the driver in a way that makes them feel as if they were interacting with a real human being.
Overall, the interior is designed in such a way that it adjusts according to its autonomous driving capabilities, allowing the driver to interact with the car’s systems or relax during self-driving modes. This makes the Audi e-concept car represent the future of luxury EVs, where high-definition technology meets refined comfort and sustainability.
You will see advancement not only inside the ride but under the hood as well. This upcoming EV along with its high-end batteries will relieve you from the worry of engines overheating or maintenance. However, this does not mean you get negligent with your ride. To enjoy the long-lasting experience, the battery should be taken care of as per manufacturer’s guidance and proper charging habits.
Release date
There has been no official confirmation regarding the release date of the Audi e-concept car, but it is expected to be released in mid-2025 along with the launch of Audi’s new sub-brand. The company is constantly pushing forward with its all-electric lineup and is expected to see the release of the Audi e concept 764 hp electric wagon with a price of around $27,950, which however could increase to $30,000 in 2025.
Audi will certainly not miss out on unveiling details surrounding the e-concept car, like its release date and its availability. It is going to be hot for Audi in markets like China because the need for electric vehicles has become an increasingly common phenomenon around the globe.
As if all that Audi said and talked about its future emphasis on innovation and high-performance electric vehicles weren’t enough, it just had to drop a release on its e-concept car to raise the benchmark even more for luxury electric vehicle brands.
Fans are eager and expecting the revolutionary vehicle that the e-concept car would present. A high-performance electric car offering the latest hi-fi technologies and luxuries in a zero-emission package.
What Is The Future Of AUDI In The Chinese EV Market?
As we’ve already discussed, the Chinese electric vehicle market is the largest and fastest-growing in the world today. The reasons for this growth are strong government support, growing consumer demand for sustainable transportation, and rapid expansion of EV infrastructure. Also, policies such as generous subsidies, tax incentives, and widespread charging networks have made China a global leader in the EV world.
China will keep going for carbon neutrality, and the growth of the EV market will continue with electric vehicles representing a large percentage of sales of automobiles in the country for years to come.
According to many new Electric Vehicle Consumer Sentiment Surveys, China’s EV marketplace, which is by far, as we already said, the largest in the world, is set for success and growth. 97% of 1,000 Chinese respondents to the surveys said their next vehicle purchase would be an EV, compared to 35% in the United States and 43% in Europe.
Chinese consumers are largely willing to purchase a local model, which is why “AUDI” is being invented to give the local buyers what they want and will be a success. Moreover, China has a huge lead in the EV race, allowing the Audi EV to bloom.
The future for “AUDI” in the Chinese EV market is already full of potential. The brand is invented with strategies in a way that meet the ever-growing demands of Chinese consumers by introducing electric vehicles that combine the brand’s luxury heritage with exclusive technology.
With these specific offerings to local tastes and preferences, AUDI will strive for a larger share of the EV market. In fact, the strong focus of AUDI on high-performance electric vehicles, along with its focus on autonomous driving and smart connectivity, aligns exactly with China’s push for technology advancement in the automotive sector.
The future of success for AUDI will also depend on the company’s ability to invent and deliver localized solutions that create should create a competitive presence against both established global brands and homegrown Chinese automakers as the Chinese EV market continues to grow.
Related FAQs
Q1. How fast is the Audi E concept car?
The Audi e-concept car is surprisingly fast and delivers great performance compared to its EV segment. This car can go from 0 to 62 mph in a matter of 3.6 seconds, which is highly impressive and fast.
Q2. Is the e-concept car available in the USA?
Unfortunately, no. Audi’s e-concept car is only for sale in China, as it is specifically made with the thought of Chinese customers’ needs. This e-concept car is a part of Audi’s new sub-brand AUDI, which is only for China.
Q3. Is the e-concept car expensive?
So far, no, the e-concept car is not expensive. There is no official statement of what the price will be, but the current price for this car is said to be around $27,950, which could also increase to $30,000 in 2025. However, it could increase even more near its release.
Conclusion
With the launch of Audi e concept, the German automaker continues to expand in China, tapping into the world’s largest market and the demands of a new customer segment. AUDI is well set to play a significant role in an increasingly fast-changing global electric vehicle space, with a particular strategic focus on the Chinese market.
As the release date is not out yet we all can just sit back and anticipate whether the Audi e concept, the 764-HP Electric Wagon that meets the exclusive demands of Chinese buyers with its impressive performance, EV ability, and impressive technology.
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